One of the biggest barriers when it comes to using the internet for online transaction and E commerce is the lack of trust and scepticism that people have against the online interactions. This is partly because there is no tangibility to the products and services offered online and partly because of the stories of hackers and frauds that surface after every week or so which makes building trust among your visitors and online clients a rather important task that can’t be overlooked. So how do you go about it? From where do you start building that trust?
To begin, you can do that by building and displaying testimonials on your website. It is a very simple trick but has been largely overlooked among many website owners. Showing people that other people trust your products and services can help you break that cynical wall and sent you on your way of building a larger customer base. You can even use videos for your testimonials to increase its credibility.
You can also reach out to the people online like popular bloggers and offer them products for free in return for their honest reviews on their blogs. This not only will help you in building trust but will also help you to market your product.
Another way to improve user trust is by adding badges to your website, for example, Google Partner, Amazon Partner et cetera. Add badges of the companies you have worked with or are currently in touch. It will show that you have successfully worked with a lot of companies which will increase your authority and authenticity.
Transparency is also great if not the best tool that you can use to show your users that you can be trusted. People trust companies that are transparent, companies who don’t hide anything behind their backs. Showing that both of your hands are empty is an important thing. The more you will show the more faith you will generate in your user base. So, be authentic and transparent, avoid hidden clauses, equivocal objectives that arouse suspicion and raise distrust.